Brand deal terms, in plain words

The clauses that decide what a deal is actually worth — written out without the legalese, with the conventions and the sources attached.

Three clauses do most of the damage in creator contracts: usage rights (where the brand may run it), exclusivity (who you cannot work with next) and payment terms (when the money actually arrives). Each page below explains one of them, states the market convention, and names its sources.

Term

Usage rights

Where, for how long and in what format a brand may use what you made. The clause most often left vague, and the one that costs the most when it is.

Read Term

Exclusivity

Which competing brands you cannot work with, and for how long. Priced against the deals it blocks, not against a percentage.

Read Term

Net 30

When the money actually arrives — and why the date the clock starts from matters more than the number of days.

Read

Questions creators ask

What are the most important clauses in a creator contract?

Usage rights, exclusivity and payment terms decide most of a deal's real value. Usage rights set where and how long the brand may run the content, exclusivity sets who you cannot work with afterwards, and payment terms set when you are paid and from what date.

Do I need a lawyer to read a brand contract?

For a routine deal, understanding the three core clauses usually gets you most of the way. For a large deal, a perpetual or worldwide rights grant, or any live dispute, take proper legal advice in the relevant jurisdiction.

Put your terms where brands read them.

An Ampya page states your verified numbers, your rates and every one of these terms up front — then screens the brands who write to you. Free core, 0% commission on brand deals.

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